Giulia Negri


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Tradition is everything in this land. I could have banked on the name Barolo
and on the history of my family, which has been producing wine at Serradenari for the past 150 years.
But life shouldn't be a big yawn. I started my adventure a few years ago: I wanted to make wine my way. I adored my "garagiste" friends and their heretical, dogma-free wines: a handful of amazing bottles produced by forward-looking artisan winemakers. When my family made it possible for me to cultivate grapes and create a small cellar, I bet on Barolo, Pinot Noir and Chardonnay.

I planted Pinot Noir and Chardonnay on very special terrain, near a forest known for its truffles, along with cherished Burgundy clones. The Barolo, on the other hand, I let grow laboriously on warmer, sandier terrain. I produce Barolo because I believe it will be the work of art of the future – a mix of ancient polish and modern harmony; a flagship in the winemaking world from America to Asia.

And now, I have been noticed and my work has been acknowledged with awards and prizes. But there is no point in becoming bigheaded: This is a challenge that renews itself with every single vintage. The biggest mistake would be to think that going forward, it's going to be all downhill. Nonetheless, now that the Baroloboys have grown up, time may have come for us, the Barologirls.